# trailblazemedia.com > AI-optimized mirror of trailblazemedia.com containing 25 pages totalling 12,046 words of clean markdown content, structured data, and semantic HTML. Original source: https://trailblazemedia.com/. Last updated: 2026-06-15T06:37:54.550Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Trailblaze](/content/site-root.html): Shopify experts and creators of the Loft theme, based in Kansas City. We specialize in custom Shopify theme design, seamless Shopify migrations, and advanced Shopify Plus development to enhance your eCommerce experience, Shopify experts and creators of the Loft theme, based in Kansas City. We specialize in custom Shopify theme design, seamless Shopify migrations, and advanced Shopify Plus development to enhance your eCommerce experience (323 words) ## Articles & Blog Posts - [a-designer-and-a-marketer-walk-into-a-bar/tag/theme-editor/index.html](/content/a-designer-and-a-marketer-walk-into-a-bar/tag/theme-editor/index.html) (1 words) - [a-designer-and-a-marketer-walk-into-a-bar/category/loft-theme/index.html](/content/a-designer-and-a-marketer-walk-into-a-bar/category/loft-theme/index.html) (1 words) - [Funding — Writing — Trailblaze](/content/a-designer-and-a-marketer-walk-into-a-bar/tag/funding/index.html): We think about a lot.  A collection of writing from the perspectives of an eCommerce designer, and a digital marketer., (457 words) - [a-designer-and-a-marketer-walk-into-a-bar/index.html](/content/a-designer-and-a-marketer-walk-into-a-bar/index.html) (1 words) - [Loft Footer Updated to Better Accommodate Large Brands](/content/a-designer-and-a-marketer-walk-into-a-bar/2020/4/20/loft-footer-updated-to-better-accommodate-large-brands.html): We are really excited to bring all of our current and future merchants an improved footer design. Historically our footer has been minimal to evoke the minimal aesthetic we have always targeted with Loft. However, we realize that this minimal approach is not always what is ideal for large inventory , (916 words) - [covid-19 — Writing — Trailblaze](/content/a-designer-and-a-marketer-walk-into-a-bar/tag/covid-19/index.html): We think about a lot.  A collection of writing from the perspectives of an eCommerce designer, and a digital marketer., (801 words) - [Content Strategy: Making good use of the Logo List Section](/content/a-designer-and-a-marketer-walk-into-a-bar/tag/content-strategy/index.html): We think about a lot.  A collection of writing from the perspectives of an eCommerce designer, and a digital marketer., (1,038 words) - [Coronavirus Relief Funding For Small Businesses](/content/a-designer-and-a-marketer-walk-into-a-bar/2020/3/30/coronavirus-relief-funding-for-small-businesses/index.html): In a very short time, the global pandemic known as Coronavirus (or COVID-19) has made an impact on the lives of millions. As members of a small business, our team has been watching what's happening that affects our personal lives and the arena of ecommerce. In spite of global uncertainty, we’ve put , (452 words) - [About — Trailblaze](/content/about/index.html) (501 words) - [Content Strategy: Making good use of the Logo List Section](/content/a-designer-and-a-marketer-walk-into-a-bar/2020/4/1/logo-list-content-strategy/index.html): Content Strategy: Making good use of the Logo List Section We recently launched a new section in Loft called Logo List. This is a great section to use to communicate brand promises, trust indicators, brand validation and more. We wanted to make this section versatile so that you could use some cr, (1,036 words) - [Discover what's new in Loft 2.3.7](/content/a-designer-and-a-marketer-walk-into-a-bar/category/ecommerce/index.html): We think about a lot.  A collection of writing from the perspectives of an eCommerce designer, and a digital marketer., (801 words) - [How to Update Your Store’s Hours On Google](/content/a-designer-and-a-marketer-walk-into-a-bar/tag/coronavirus/index.html): We think about a lot.  A collection of writing from the perspectives of an eCommerce designer, and a digital marketer., (801 words) - [Discover what's new in Loft 2.3.7](/content/a-designer-and-a-marketer-walk-into-a-bar/tag/google/index.html): We think about a lot.  A collection of writing from the perspectives of an eCommerce designer, and a digital marketer., (381 words) - [Announcement Bar Content Strategy With Shopify's Loft Theme](/content/a-designer-and-a-marketer-walk-into-a-bar/2020/4/6/announcement-bar-content-strategy-with-shopifys-loft-theme.html): In our 1.4.9 release we made some adjustments to our announcement bar. You now have the ability to provide several slides of messages at the top of your site. Here is a little peak at the new controls available in the theme editor., (499 words) - [**Why are we afraid?**](/content/a-designer-and-a-marketer-walk-into-a-bar/2018/3/18/your-fear-of-perfection-is-holding-you-back/index.html): Analysis paralysis, self-shame, and fear of the unknown are three things that keep brands from engaging with their audience. And it’s killing brands. What's the scariest engagement with your audience, and how do you overcome it? Spoiler: it's video. , Analysis paralysis, self-shame, and fear of the unknown are three things that keep brands from engaging with their audience. And it’s killing brands. What's the scariest engagement with your audience, and how do you overcome it? Spoiler: it's video.  (644 words) - [small business — Writing — Trailblaze](/content/a-designer-and-a-marketer-walk-into-a-bar/tag/small-business/index.html): We think about a lot.  A collection of writing from the perspectives of an eCommerce designer, and a digital marketer., (459 words) - [Product Message & Story Are Vital to Successful Shopify Development](/content/a-designer-and-a-marketer-walk-into-a-bar/2017/2/3/product-message-story-are-vital-to-successful-shopify-development.html): The most common challenge we encounter when working with new clients is a mountain of brand messages, product offerings, and values. These are all good resources to have: every brand needs a message, product, and value. The problem arises when there are too many, and a lack of hierarchy - the result, The most common challenge we encounter when working with new clients is a mountain of brand messages, product offerings, and values. These are all good resources to have: every brand needs a message, product, and value. The problem arises when there are too many, and a lack of hierarchy - the result is a confusing message for the people you’re hoping to sell to. And confusion often results in a loss of sales. (517 words) - [Discover what's new in Loft 2.3.7](/content/a-designer-and-a-marketer-walk-into-a-bar/tag/retail/index.html): We think about a lot.  A collection of writing from the perspectives of an eCommerce designer, and a digital marketer., (381 words) - [Why We’re Selective About Our Shopify Clients](/content/a-designer-and-a-marketer-walk-into-a-bar/2018/4/12/why-were-selective-about-our-shopify-clients/index.html): Shopify design, development and launch are full of challenges. We only partner with store owners & entrepreneurs who are prepared to take the risks and challenges of developing an eCommerce website in stride., Shopify design, development and launch are full of challenges. We only partner with store owners & entrepreneurs who are prepared to take the risks and challenges of developing an eCommerce website in stride. (545 words) - [How to Update Your Retail Store Hours On Google and Facebook](/content/a-designer-and-a-marketer-walk-into-a-bar/how-to-update-your-store-hours-on-google-and-facebook.html): If you’re an e-commerce brand with a physical location, make sure you update your store’s hours! Whether you’ve shuttered your brick and mortar operations for the interim, or have reduced hours as an essential business, make sure search and social accurately reflect your store’s availability to ensu, (386 words) - [Discover what's new in Loft 2.3.7 – our latest update is here!](/content/a-designer-and-a-marketer-walk-into-a-bar/tag/customer-service/index.html): We think about a lot.  A collection of writing from the perspectives of an eCommerce designer, and a digital marketer., (383 words) - [How to Update Your Store’s Hours On Google](/content/a-designer-and-a-marketer-walk-into-a-bar/tag/facebook/index.html): We think about a lot.  A collection of writing from the perspectives of an eCommerce designer, and a digital marketer., (381 words) - [Discover what's new in Loft 2.3.7](/content/work/index.html): Shopify experts and creators of the Loft theme, based in Kansas City. We specialize in custom Shopify theme design, seamless Shopify migrations, and advanced Shopify Plus development to enhance your eCommerce experience, Shopify experts and creators of the Loft theme, based in Kansas City. We specialize in custom Shopify theme design, seamless Shopify migrations, and advanced Shopify Plus development to enhance your eCommerce experience (323 words) - [New Gallery — Trailblaze](/content/new-gallery/index.html) (18 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives